Meet Your Instructors

Simona Irwin

C-Suite Executive and CPG Expert

Simona is a pioneer and seasoned executive in the organic and natural CPG industry with over 20 years of experience in the USA and Canada. With a proven track record of building several multi-million dollar businesses (in record time!), Simona has held leadership roles across all areas and functions of the CPG value chain. She is passionate about leadership coaching and helping others to adopt a growth mindset. Simona teaches practical business skills to optimize performance as well as mindfulness and nervous system awareness tools to ensure long-term, sustainable business success.

Annie Salsberg

C-Suite Executive & CPG Expert

Annie has worked in the Organic & Natural health food industry for close to 20 years. As a trained Naturopathic Doctor with a Masters in Nutrition Science, she brings a unique perspective to natural CPG marketing. Annie exercises particular strength in communications, campaigns, persona journeys and content marketing, with a focus on branded education, claims-based content, and functional narratives. Annie has a proven track record of successfully leading marketing teams and developing and executing B2B, B2C and DTC strategic marketing campaigns and promotions that support scale and long-term growth across both medical and consumer marketing channels.

Reviews and Testimonials

Satisfied clients around the globe. Online courses, corporate coaching and group workshops. Uprising will help you to actualize your goals with joy!

5 star rating

A necessary step

Erica Fine

This course was succinct and helped me refine the purpose and direction of my next venture.

This course was succinct and helped me refine the purpose and direction of my next venture.

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5 star rating

Practical, Cutting-Edge Executive Training!

Monica Maile

Simona Irwin and the Uprising Naturals team brings a unique perspective on how to get ahead of the impacts of recession on CPG businesses. By coaching me on how to envision those tough strategy meetings before they happen and regulate my nervous s...

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Simona Irwin and the Uprising Naturals team brings a unique perspective on how to get ahead of the impacts of recession on CPG businesses. By coaching me on how to envision those tough strategy meetings before they happen and regulate my nervous system to a calm state, I feel I am in my best mind-set to make decisions that will secure our business during this difficult economic time. Highly recommend!

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5 star rating

Great info. Highly recommend.

Leah Bedard

This is the second Uprising course I've taken. I loved the Mission, Vision and Core Values course! While my company is lean, I found Simona's insights and recommendations quite relevant. I found the examples very helpful and gave my team and me lo...

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This is the second Uprising course I've taken. I loved the Mission, Vision and Core Values course! While my company is lean, I found Simona's insights and recommendations quite relevant. I found the examples very helpful and gave my team and me lots to consider. We now have a clear action plan to follow for the next quarter.

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