Who will benefit from this course?

This course will benefit Founders, General Managers, and Sales and Marketing leads who want to diversify their marketing strategy and invest in a lucrative channel.

Enroll Today

Drive New Starts from a Trusted Source

At the end of this course, you will have a medical marketing plan and the confidence to leverage healthcare professionals to grow your sales.

  • You will be empowered to identify and target key healthcare professionals for your product or service.

  • You will build a messaging framework that is aligned with your target healthcare professionals.

  • You will map the journey for your target healthcare professional and identify key tactics to support each journey stage

  • You will create a plan to lead your business through a medical marketing program.

Outcomes

  • Increase Revenue

    Grow sales through a new 'channel' as healthcare professionals are key contacts between your product and customers.

  • Lower Cost of Acquisition

    Decrease consumer churn and benefit from a steady and evergreen source of referrals and new starts.

  • Validate & Grow Trust

    Leverage recommendations from professionals to further brand regard with consumers and other providers.

Course Curriculum

Each module includes a detailed workbook with an industry example, a fillable PDF and video instruction.

    1. Welcome and Introduction to Medical Marketing for Natural & Organic CPG

    2. Medical Marketing Introduction

    1. Part 1 - Identify Your Healthcare Professionals

    2. Healthcare Professional Segmentation Analysis

    1. Part 2 - Align the Journey, Objectives & Tactics

    2. Where and How to find your Healthcare Professionals

    1. Part 3 - Actualize your Ideas

    2. Prioritize and Create a Plan

About this course

  • $449.00
  • 8 lessons
  • 0.5 hours of video content

Take Charge of the Future of Your Business Today!

Meet your Instructors

This course is co-led by two experienced medical marketing executives

Annie Salsberg

C-Suite Executive & CPG Expert

Annie has worked in the Organic & Natural health food industry for close to 20 years. As a trained Naturopathic Doctor with a Masters in Nutrition Science, she brings a unique perspective to natural CPG marketing. Annie exercises particular strength in communications, campaigns, persona journeys and content marketing, with a focus on branded education, claims-based content, and functional narratives. Annie has a proven track record of successfully leading marketing teams and developing and executing B2B, B2C and DTC strategic marketing campaigns and promotions that support scale and long-term growth across both medical and consumer marketing channels.

Erica Fine

Medical Marketing Advisor

Erica is an experienced medical brand manager, most recently working with an international infant formula company. There she developed and implemented a successful medical marketing strategy with programs across digital advertising, email marketing and social media. Her mission is to raise brand awareness, build trust and provide relevant product education to healthcare professionals and consumers. Prior to her work in industry, Erica owned and operated her own naturopathic medical practice and served as a clinic supervisor at Bastyr University Clinic. Erica graduated from the Canadian College of Naturopathic Medicine and holds a BA in psychology from Queen’s University, Ontario.

Course Reviews

5 star rating

So helpful!

Leah Bedard

I used this course to help my team and me gain focus and alignment. Very easy to use!

I used this course to help my team and me gain focus and alignment. Very easy to use!

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5 star rating

The problem with this course, after 20 years in the Natural health and Wellness industry.... Is I DID NOT pay enough for what I got. SO MUCH Gold!

Marisol Teijeiro

I am super grateful for this course. But, My only negative comment, is I feel I didn't pay enough for the course, because I got such value on opening it! Here's why; My company is a toddler becoming a multi million multinational in 3 short...

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I am super grateful for this course. But, My only negative comment, is I feel I didn't pay enough for the course, because I got such value on opening it! Here's why; My company is a toddler becoming a multi million multinational in 3 short years in a unique niche of wellness, the castor oil packs, recently with the news of the recession, we experienced a backlash of NEW competition on amazon. Amazon being 1/3 of our business, it's a scary experience at the start of the recession, especially when you are at the tantrum and wobbly stage! A key takeaway from this interactive experience, is that these new companies could fold during a time like this, and We at Queen of the Thrones, have the ability to pivot into opportunities that are right under our nose. Because we have Brand established and time in the market place as well as loyal customers. That made me feel good and gave me immediate actionable insight. For a veteran like me, I often sign up for courses and get very little out of them. Here I grew interactively, learned, and beyond all loved the meditation audio to visualize my strategy. Definitely a must, for CPG's in the natural health and wellness space during this time. You only need to learn one thing, that is the needle mover to your next million so you can 1millionX your investment. You will find many in this immediately actionable course. Thank you Annie and Simona! More please!

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5 star rating

Practical, Cutting-Edge Executive Training!

Monica Maile

Simona Irwin and the Uprising Naturals team brings a unique perspective on how to get ahead of the impacts of recession on CPG businesses. By coaching me on how to envision those tough strategy meetings before they happen and regulate my nervous s...

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Simona Irwin and the Uprising Naturals team brings a unique perspective on how to get ahead of the impacts of recession on CPG businesses. By coaching me on how to envision those tough strategy meetings before they happen and regulate my nervous system to a calm state, I feel I am in my best mind-set to make decisions that will secure our business during this difficult economic time. Highly recommend!

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5 star rating

Great info. Highly recommend.

Leah Bedard

This is the second Uprising course I've taken. I loved the Mission, Vision and Core Values course! While my company is lean, I found Simona's insights and recommendations quite relevant. I found the examples very helpful and gave my team and me lo...

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This is the second Uprising course I've taken. I loved the Mission, Vision and Core Values course! While my company is lean, I found Simona's insights and recommendations quite relevant. I found the examples very helpful and gave my team and me lots to consider. We now have a clear action plan to follow for the next quarter.

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